How Our Hair Loss Treatment Works

How Does Non-Medical Leave-on Hair Treatment Work?

Hair loss is complicated and is a result of multiple biochemical reactions that have cascading effects. Other solutions work by inhibiting a single point, but the &BAM approach is to attack the problem at multiple trigger sites that contribute to male pattern baldness.

Our carefully selected, naturally derived, active ingredients are designed to work together to turn on certain reactions and turn others off. Our approach is science first, calculated, and specific. Our solution prevents hair miniaturisation, thinning, and further hair loss while stimulating new growth and improving hair density.

Our key ingredients and how they work:


Adenosine is a high energy compound that binds to receptors at the base of the hair follicle producing activating growth factors that stimulate new growth and thicken existing hair.


A patented compound that is clinically shown to produce more anagen hair and a higher hair density by increasing the percentage of hairs in the growth phase. This is done by reactivating hair follicle stem cells and dermal papilla fibroblasts.


This concentrated natural phytosterol helps reduce DHT, a hormone that shrinks hair follicles and leads to progressive hair thinning. Beta-Sitosterol acts only at the hair follicle, inhibiting and naturally lowering the conversion of testosterone into DHT, without any sexual side effects.

Ricinoleic acid

Ricinoleic acid inhibits the production of prostaglandin D2 synthase, which is known to cause inflammation and calcification around the hair follicles, which in turn results in reduced hair growth and hair shrinkage. Ricinoleic acid counters the inflammatory response at the hair follicle by decreasing prostaglandin D2 levels.